Brand Assets & Style Management

Centralized library for brand assets: Logos (primary, alternate, icon), Color palettes (with hex codes), Font files and names, Image templates (post templates, story templates), Video intros/outros, Brand graphics and icons, Legal disclaimers. Ensure team uses approved assets.

Upload and organize logos: Primary logo (main brand mark), Alternate logos (light/dark versions), Icon/favicon, Partner/sponsor logos. Store in multiple formats: PNG (transparency), SVG (scalable), JPG (compatibility). Team can easily find and use correct logo version.

Define brand color palette: Primary colors (main brand colors), Secondary colors (supporting palette), Accent colors (highlights, CTAs), Neutral colors (backgrounds, text). Include: Color name, Hex code, RGB values, Usage guidelines. AI can reference palette when generating images.

Document typography standards: Primary font (headings, titles), Secondary font (body text), Font weights (regular, bold, etc.), Font sizes (hierarchy), Line height and spacing. Upload font files for use in image templates.

Create reusable image templates: Social post templates (1080x1080, 1080x1350, 1920x1080), Story templates (1080x1920), Cover image templates, Profile picture templates. Templates include: Brand elements (logo, colors, fonts), Placeholder areas for content, Text positioning guides.

Enforce brand consistency: Flag off-brand colors in images, Warn when non-approved fonts detected, Require logo placement in posts, Check image dimensions match templates, Validate color contrast for accessibility. Style enforcement prevents brand inconsistency.

Comprehensive brand guidelines covering: Logo usage (do's and don'ts), Color palette with examples, Typography rules, Image style (photography, illustration), Voice and tone, Content themes, Social media specifics. Link guidelines from asset library for easy reference.

Track asset versions over time: Version 1.0 (original), Version 2.0 (rebrand), Version 2.1 (minor update). Archive old versions but keep accessible. Mark current version clearly. Prevent team from using outdated assets.

See which assets are used where: Logo used in 234 posts, Template A used in 45 Instagram posts, Color #E85D6A used in 89% of content. Identify popular assets and unused assets to archive.

Manage partner logos and guidelines: Partner logos and approved usage, Co-branding templates, Legal requirements (sizing, placement), Expiration dates (sponsorship periods). Ensure partner branding meets both brand guidelines.

• Upload all logo variations (color, white, black)
• Document hex codes for accurate color reproduction
• Create templates for common post sizes
• Update brand assets immediately after rebrands
• Archive old assets but don't delete
• Train team on brand guidelines
• Review asset usage quarterly
• Enforce style but allow creative flexibility