Content Lifecycle Management

Content moves through lifecycle stages: Idea (brainstorming, not yet drafted), Draft (work in progress), Review (awaiting approval), Scheduled (approved, queued), Published (live on platforms), Archived (no longer active). Each stage has specific actions and permissions.

Capture content ideas before drafting: Add ideas to idea board, Tag with category, pillar, platform, Assign priority (high, medium, low), Assign to team member, Convert to draft when ready. Ideas don't count toward post limits.

Track content versions and changes: Auto-save creates version snapshots, View version history (who changed what when), Restore previous versions, Compare versions side-by-side, Branch content for A/B testing. Version control prevents accidental overwrites and enables experimentation.

Create reusable content templates: Caption templates (fill-in-the-blanks), Image templates (with brand elements), Campaign templates (consistent messaging), Wizard templates (pre-configured wizard settings). Templates ensure consistency and speed up creation.

Repurpose successful content across platforms: Convert Instagram post to Twitter thread, Turn blog post into carousel, Adapt webinar into short video clips, Update and repost evergreen content, Translate content for different regions. Repurposing maximizes ROI on content creation.

Set up automation to repurpose top content: Trigger: Post reaches 10K impressions, Action: Duplicate post and adapt for different platform, Schedule for 30 days later. This extends the life of successful content without manual work.

Set expiration dates for time-sensitive content: Sales and promotions (expire after event), Seasonal content (expire after season), Time-limited offers (expire after deadline). Expired content auto-archives to keep calendar clean.

Archive content automatically or manually: Auto-archive posts older than 90 days, Auto-archive posts from completed campaigns, Manually archive outdated or off-brand content. Archived content: Doesn't appear in calendar or searches, Can be viewed in Archive section, Can be restored if needed, Counts in analytics historical data.

Sunset outdated or off-brand content: Identify content to sunset (outdated claims, old branding), Unpublish from platforms (if possible), Archive in Audenci, Document reason for sunsetting, Redirect traffic (if applicable). Content sunsetting maintains brand consistency.

Track content performance over time: Initial performance (first 7 days), Extended performance (8-30 days), Long-tail performance (30+ days). Identify content with staying power for repurposing vs short-lived viral content.

Manage evergreen content that doesn't expire: Tag as 'evergreen', Schedule for periodic reposting, Update facts and data annually, Track performance over multiple posts, Optimize based on best-performing version. Evergreen content provides ongoing value with minimal new creation.

• Capture all ideas - you'll forget them otherwise
• Use templates for consistent, fast content creation
• Repurpose top-performing content across platforms
• Set expiration dates for time-sensitive content
• Archive old content quarterly to keep workspace clean
• Identify and repost evergreen content regularly
• Track which content types have staying power
• Document versioning and changes for audit purposes