AI Team Best Practices & FAQ

The AI Team's output quality is directly tied to the quality of your inputs. Here are the most impactful things you can do to maximize results:

Invest in Your Brand Profile

• Write a detailed brand description — not just your name, but what makes you different
• Define your brand voice clearly — include examples of how you do and don't talk
• Add comprehensive product/service descriptions — features, benefits, and differentiators
• Set specific content pillars — the 3-5 topics your brand should consistently cover
• Describe your target audience in detail — demographics, pain points, aspirations

Smart Bot Selection

• Start with 3-5 bots — Content Gen, Trend Discovery, AI Comment, and Performance is a strong starter set
• Add intelligence bots early — Trend Discovery and Social Listening provide the data that makes all other bots more effective
• Match bots to your goals — if your priority is lead generation, add Lead Scoring and Auto DM before Ad Campaign

Scheduling Cadence

• Start with default intervals and adjust based on results, not assumptions
• Monitor credit usage for the first week before changing intervals
• Engagement cycles should be shorter (1-2 hours) for responsive interaction
• Strategy cycles can be longer (12-24 hours) — strategy doesn't need to change every hour

Learn from others' mistakes. Here are the most common pitfalls new AI Team users encounter:

Over-Automation

• Setting Aggressive automation from day one — the bots need time to learn your style
• Activating all 13 bots at once — this spreads credits thin and makes optimization difficult
• Setting very short cycle intervals — more frequent ≠ better; it just costs more credits
• Ignoring the Review queue — auto-approval without oversight leads to off-brand content

Poor Brand Context

• Generic brand descriptions — "We sell great products" gives the AI nothing to work with
• Missing target audience — the AI can't create targeted content without knowing who it's for
• No content pillars — without topic focus, content becomes scattered and unfocused
• Incomplete product descriptions — the AI references these when creating promotional content

Impatience

• Judging results after one cycle — the Orchestrator needs 3-5 Strategy cycles to optimize
• Changing strategy every day — give each strategy at least a few days to produce measurable results
• Deactivating bots after initial results — early output is always rougher than optimized output

If something isn't working as expected, here are solutions to common issues:

Bot Not Running

• Check that your team is enabled (Settings tab > Enabled toggle)
• Verify the bot is included in your team (Bots tab)
• Check your daily credit limit — if exceeded, bots pause until the next day
• Look for error messages in the Activity feed that might explain the issue

Cycle Appears Stuck

• The Supervision cycle (every 15 minutes) automatically detects and recovers stuck bots
• Most bots have a 30-minute stuck threshold; the Clone Bot has 2 hours due to complex processing
• If a cycle remains stuck, check for rate limit errors in the Activity feed
• Try disabling and re-enabling the team to reset the cycle system

No Content Being Generated

• Verify Content Gen or other content bots are in your team
• Check that you have connected social accounts — bots need platforms to create content for
• Review the Strategy in Overview > Strategies — an unclear strategy can lead to no content directives
• Ensure your brand profile has sufficient detail for the AI to work with

Rate Limit Errors

• Rate limits are per-platform and per-account — they protect you from being flagged by social platforms
• The system automatically pauses and retries when rate limits are hit
• If persistent, increase cycle intervals to reduce API call frequency
• Different platforms have different limits: Twitter is stricter, Reddit is more permissive

Understanding how the AI Team uses credits helps you budget effectively and get the most value:

What Uses Credits

• Each bot activation during a cycle consumes credits based on the complexity of its tasks
• Content generation (posts, articles, ads) uses the most credits per action
• Intelligence gathering (trend monitoring, social listening) uses moderate credits
• Simple actions (comment replies, lead scoring) use fewer credits
• The Orchestrator's own processing uses a small amount of credits per cycle

Optimizing Credit Usage

• Start with fewer bots and add more as you confirm ROI
• Use longer cycle intervals during low-activity periods (weekends, holidays)
• Focus content generation on platforms where your audience is most active
• Set a daily credit limit that matches your subscription tier
• Monitor the Overview > Analytics sub-tab for credit efficiency metrics

Can I have multiple AI Teams for one brand?

Currently, each brand has one AI Team. You can configure different strategies by adjusting goals, bot selection, and cycle intervals to handle multiple marketing objectives within a single team.

Will the AI post without my approval?

That depends on your automation level. With Conservative, nothing posts without approval. With Balanced, only low-risk items may auto-publish. With Aggressive, most items auto-publish. You control this in Settings.

How long until I see results?

The AI Team typically needs 3-5 Strategy cycles (about 3-5 days with default settings) to optimize its approach. Initial content is generated within the first few hours, but quality and relevance improve over time as the Orchestrator learns from performance data and your review feedback.

Can I run the AI Team alongside manual posting?

Absolutely! The AI Team complements manual posting. Your manually created content provides additional data points for the Performance bot and helps the Orchestrator understand your brand's content standards.

What happens if I disable my team?

Disabling pauses all automated cycles. Your configuration, bot settings, history, and insights are all preserved. Re-enable anytime and the team picks up where it left off.

How does the AI Team differ from the AI Assistant?

The AI Assistant is a chat-based tool for on-demand tasks — you ask it to do something and it responds. The AI Team is autonomous — it runs continuously on its own schedule, executing your marketing strategy without prompting. Think of the Assistant as your on-call helper and the AI Team as your full-time marketing department.

Can I change my bots after launching?

Yes! You can add or remove bots from the Bots tab at any time. Adding a bot makes it available for the next cycle. Removing a bot stops it from receiving directives, but preserves its historical data and reports.