Content & Discovery Bots

The Content Gen bot is your primary content engine. It generates original social media posts, threads, carousels, and reels tailored to your brand voice and content strategy.

What It Creates

• Social media posts — Platform-optimized text posts with relevant hashtags
• Twitter/X threads — Multi-tweet narrative threads on topics in your niche
• LinkedIn articles — Professional long-form content for thought leadership
• Instagram captions — Engaging captions with emoji and hashtag strategies
• Reddit posts — Community-appropriate content for relevant subreddits

How It Works

During each Creation cycle, the Orchestrator sends the Content Gen bot a directive specifying topics, platforms, content types, and any constraints. The bot uses your brand voice profile, content pillars, and product information to generate content that sounds authentically like your brand.

Cross-Bot Integration

Content Gen receives signals from other bots to create more relevant content. Trend Discovery might flag a viral topic, Performance might indicate that a certain format performs well, or Social Listening might identify a customer pain point worth addressing.

The AI Clone bot monitors viral content — especially TikTok videos — and creates original versions adapted for your brand. It's not about copying; it's about identifying winning content patterns and applying them to your brand's message.

How Cloning Works

1. The bot analyzes trending content in your niche to identify viral patterns
2. It extracts the underlying formula — structure, hook, pacing, topic angle
3. It creates an original piece using your brand voice, products, and messaging
4. The result is fresh content inspired by proven formats, not a copy

Best Uses

• Riding viral trends quickly before they fade
• Adapting successful competitor content formats for your brand
• Creating platform-native content that follows current best practices
• Generating content ideas when you're stuck on what to post

The SEO & Blog bot handles long-form content creation with a focus on search engine optimization. It researches keywords, analyzes search intent, and creates blog posts designed to rank.

Capabilities

• Keyword research — Identifies high-opportunity keywords in your niche
• Content planning — Creates content calendars based on search demand
• Blog post generation — Writes full-length articles with proper heading structure, internal links, and meta descriptions
• SEO optimization — Ensures content follows on-page SEO best practices
• Ranking tracking — Monitors how your content performs in search results

The Trend Discovery bot is your market intelligence antenna. It continuously monitors trending topics, hashtags, and conversations across platforms to identify opportunities for your brand.

What It Monitors

• Trending hashtags and topics on your selected platforms
• Emerging conversations in your industry and niche
• Viral content patterns that match your brand's expertise
• Seasonal and event-based opportunities
• Shifts in audience interests and engagement patterns

Signal Flow

When Trend Discovery identifies a relevant opportunity, it creates a cross-bot signal. This signal is picked up by content bots during the next Creation cycle. The result: your brand creates timely, relevant content while topics are still trending.

The Social Listening bot acts as your ears across social media. It tracks brand mentions, competitor activity, and industry conversations to provide competitive intelligence.

Tracking Capabilities

• Brand mentions — When people talk about your brand (positive, negative, or neutral)
• Competitor monitoring — What competitors are posting and how their audience responds
• Industry sentiment — Overall mood and trends in your industry
• Customer feedback — Complaints, praise, and suggestions from your audience
• Market shifts — Changes in customer preferences and emerging needs

Intelligence Reports

The Social Listening bot generates intelligence reports that include sentiment analysis, competitor benchmarks, and audience insights. These reports feed into the Orchestrator's strategy phase, helping it make data-driven decisions.

The real power of content and discovery bots emerges when they collaborate through cross-bot signals. Here's how a typical content pipeline works:

1. Trend Discovery identifies a trending topic relevant to your industry
2. Social Listening confirms the trend is genuine and not a passing blip, providing sentiment context
3. The Orchestrator creates a strategy to capitalize on the trend
4. Content Gen creates social media posts, tweets, and LinkedIn updates about the topic
5. AI Clone adapts viral content formats around the trend for your brand
6. SEO & Blog writes an in-depth article for long-term search traffic on the topic
7. Performance bot tracks engagement on all published content and feeds results back

For the best results, activate at least Trend Discovery alongside Content Gen. Adding Social Listening and SEO & Blog creates a comprehensive content machine that covers both real-time social content and evergreen search-optimized articles.