Engagement & Outreach Bots
Learn how the engagement bots handle comments, DMs, lead scoring, and influencer outreach — all with human review to keep your brand safe.
AI Comment Bot
The AI Comment bot handles two-way social engagement. It monitors comments on your posts and relevant conversations, then drafts thoughtful, on-brand replies.
What It Does
- Monitors comments on your published posts across all connected platforms
- Scans relevant conversations and threads in your niche
- Evaluates comment relevance and engagement potential
- Drafts context-aware replies matching your brand voice
- Queues all drafted replies for your review before posting
How Relevance Scoring Works
The Comment bot evaluates each potential engagement on a 1-5 relevance scale. Higher-scored interactions get prioritized. Factors include: topic match with your brand, engagement potential, audience alignment, and conversation quality.
All AI-drafted comments go through the Review system before posting. This is your safety net — review responses carefully, especially when starting out, to ensure they match your brand's tone and standards.
Auto DM Bot
The Auto DM bot manages direct message outreach and responses. It sends personalized messages to prospects, new followers, and engagement targets based on lead scoring signals.
Outreach Scenarios
- Welcome messages to new followers who match your target audience
- Follow-up messages to users who engaged with your content
- Personalized outreach to high-scoring leads identified by the Lead Scoring bot
- Re-engagement messages to inactive followers flagged by the Retention bot
- Response templates for common DM inquiries
Personalization
Each DM is personalized based on available context — the person's profile, their recent activity, how they've interacted with your brand, and their lead score. The bot avoids generic, spammy messages.
DMs are the most sensitive type of automated engagement. We strongly recommend keeping these on manual review even if you increase automation for other actions.
Lead Scoring Bot
The Lead Scoring bot evaluates social interactions to identify and rank potential customers. It assigns scores based on engagement signals and feeds these into the outreach pipeline.
Scoring Factors
- Profile match — How well their profile matches your target customer persona
- Engagement frequency — How often they interact with your content
- Engagement quality — Depth of interaction (comments vs. likes, questions vs. emoji reactions)
- Intent signals — Keywords and behaviors that suggest purchase intent
- Social influence — Their follower count, engagement rate, and authority in your niche
Signal Output
When the Lead Scoring bot identifies a high-potential lead, it creates a signal that other bots can act on. The Auto DM bot might send a personalized outreach message, or the Follow-Up bot might add them to a nurture sequence.
Lead scoring activity is visible in the Overview > Activity sub-tab. Track how leads progress through your funnel and which scoring factors correlate with actual conversions.
Influencer Outreach Bot
The Influencer bot discovers relevant creators in your niche and manages outreach campaigns. It handles the discovery, vetting, and initial contact phases of influencer partnerships.
Discovery Process
- Scans your niche for creators with aligned audiences and content styles
- Evaluates creator metrics — follower count, engagement rate, content quality, audience demographics
- Ranks potential partners by fit score and collaboration potential
- Drafts personalized outreach messages for top candidates
- Tracks outreach status and follow-up timing
Define clear criteria for ideal influencer partners in your bot configuration — audience size range, niche requirements, engagement rate minimums. This helps the bot find better-fit creators.
How the Review System Protects You
All engagement bots are designed with a "human-in-the-loop" safety layer. This means every outgoing message, comment, or action passes through the review system before being published.
Review Queue
When engagement bots generate responses, they're added to your Review queue in the Review tab. Each pending item shows:
- The original context (what triggered the response)
- The AI-drafted response
- Which bot created it and why
- The relevance/confidence score
Your Options
- Approve — Accept the response for publishing
- Edit — Modify the response inline before approving
- Reject — Discard the response entirely
- Publish / Send / Schedule — Depending on the item type, directly publish, send, or schedule it
- Skip — Skip this item without approving or rejecting
With "Conservative" automation level, everything goes through review. "Balanced" auto-approves low-risk items like simple comment replies. "Aggressive" auto-approves most actions — only use this after you've verified the bots consistently produce quality output.
Engagement Best Practices
Getting the most out of engagement bots requires some strategic thinking. Here are proven practices to maximize results while maintaining brand quality:
Do's
- Start with Conservative automation and gradually increase as you build trust in the bots' output
- Review DMs and comments daily during the first two weeks
- Provide specific engagement guidelines in your bot configuration (tone, topics to avoid, common responses)
- Use the Lead Scoring bot alongside the DM bot for targeted, high-quality outreach
- Monitor engagement metrics in the Overview > Analytics sub-tab to see what's working
Don'ts
- Don't set Aggressive automation from day one — let the bots learn your style first
- Don't ignore the Review queue — stale pending items create a backlog and delay your marketing
- Don't use generic engagement rules — specific instructions produce much better results
- Don't run all engagement bots simultaneously when starting out — add them one at a time
- Don't forget to set response timing constraints — too-fast replies can feel robotic
A common winning setup: Start with AI Comment + Lead Scoring, add Auto DM after 1-2 weeks once you've tuned the comment bot's voice, then add Influencer and Follow-Up as your strategy matures.