Growth & Advertising Bots

The Ad Campaign bot automates paid advertising across your connected platforms. It creates ad copy, suggests targeting parameters, and monitors campaign performance to maximize ROI.

Capabilities

• Ad creative generation — Writes compelling ad copy, headlines, and calls-to-action
• Audience targeting — Suggests targeting parameters based on your ideal customer profile and lead scoring data
• Budget optimization — Recommends budget allocation across campaigns and platforms
• A/B testing — Creates multiple ad variations for testing different messages and angles
• Performance tracking — Monitors ad metrics and suggests adjustments for better ROI

Cross-Bot Integration

The Ad Campaign bot receives signals from multiple intelligence bots. Social Listening identifies competitor weaknesses to exploit in ad messaging. Lead Scoring provides audience data for better targeting. Performance data reveals which organic content converts best — informing ad creative direction.

The Retention bot focuses on keeping existing followers engaged and preventing churn. It analyzes engagement patterns to identify at-risk followers and suggests re-engagement strategies.

Churn Prediction

• Identifies followers whose engagement has declined significantly
• Detects patterns that precede unfollows (e.g., reduced interaction, negative sentiment)
• Segments followers by risk level (low, medium, high churn risk)
• Generates alerts for high-value followers showing churn signals

Re-engagement Strategies

When the Retention bot identifies at-risk followers, it creates signals for other bots to act on:

• Content Gen may create content specifically addressing interests of at-risk segments
• Auto DM may send personalized re-engagement messages
• AI Comment may increase interaction with at-risk followers' content
• Follow-Up may trigger a special email sequence for disengaged subscribers

The Clone Bot (AI Clone) analyzes successful content from competitors and trending creators, then creates original content inspired by proven patterns. It's your shortcut to content strategies that already work in your market.

Analysis Process

1. Scans top-performing content in your niche across platforms (especially TikTok)
2. Identifies the underlying formula — hook style, structure, pacing, and topic angle
3. Filters for content patterns that align with your brand voice and values
4. Creates original content using the proven formula with your brand's unique messaging
5. Submits content for review before any publishing

Here are proven bot combinations for specific growth objectives:

Rapid Audience Growth

• Trend Discovery + Content Gen + Clone Bot: Ride trends with original content at high frequency
• Add AI Comment for engagement amplification on relevant conversations
• Add Influencer bot to tap into established audiences

Lead Generation Pipeline

• Content Gen + SEO & Blog: Create value-driven content that attracts your target audience
• Lead Scoring: Identify and rank the most promising prospects from your audience
• Auto DM + Follow-Up: Convert scored leads with personalized outreach sequences
• Performance: Track conversion metrics and optimize the funnel

Brand Dominance

• Social Listening + Trend Discovery: Complete market awareness
• Content Gen + Clone Bot + SEO & Blog: Multi-format content production
• Ad Campaign: Amplify best-performing organic content with paid promotion
• Retention: Maintain engagement with existing audience while growing

Managing costs is crucial for sustainable growth with the AI Team. Here's how to keep spending under control while maximizing impact:

Credit Controls

• Max Credits Per Day — Set a daily limit in the Settings tab (range: 1-10,000). The team pauses once the limit is reached.
• Cycle Intervals — Longer intervals mean fewer bot runs and lower credit usage. Start with defaults and adjust based on results.
• Bot Selection — Each active bot uses credits. Start with fewer bots and add more as you confirm ROI.

ROI Tracking

Monitor credit usage versus results in the Overview > Analytics sub-tab. Key metrics to watch:

• Cost per engagement — Credits spent divided by total engagement actions received
• Cost per lead — Credits spent on lead-generating activities divided by qualified leads identified
• Content efficiency — Number of high-performing posts per credit spent on content generation
• Overall ROI — Revenue or value generated from AI Team activities versus total credits consumed