Advanced Analytics & Custom Reports

Create custom analytics reports tailored to your needs: Select metrics to include, Choose date ranges and comparison periods, Filter by platform, campaign, or content type, Add visualizations (charts, tables, graphs), Save report templates for reuse, Schedule automated email delivery (coming soon).

Select from 30+ metrics including: Reach & Impressions (unique vs total views), Engagement (likes, comments, shares, saves, total), Engagement Rate (engagement/reach), Followers (count, growth, growth rate), Video Performance (views, completion rate, watch time), Click Metrics (link clicks, profile clicks, CTR), Content Performance (by type, category, pillar), Platform Performance (by platform), Time-Based Metrics (by hour, day, week).

Compare performance across time periods: Current vs Previous (e.g., this month vs last month), Year-over-Year (e.g., Jan 2026 vs Jan 2025), Custom Periods (e.g., Q1 vs Q4), Campaign Comparison (one campaign vs another). See absolute changes and percentage differences.

Set up Key Performance Indicators (KPIs) with targets: Define metric (e.g., engagement rate), Set target value (e.g., 5%), Choose time period (monthly, quarterly), Track progress vs target, Get alerts when below/above target, Visualize on dashboard.

Analyze follower cohorts by acquisition time: Group followers by month they followed, Track engagement patterns over time, Identify high-value cohorts, Optimize content for active cohorts, Understand retention and churn. Cohort analysis reveals which content attracts engaged vs passive followers.

Track conversions back to social posts: Link clicks to website visits, UTM parameter tracking, Landing page conversions, Promo code usage, Product sales, Calculate ROI per post/campaign. Requires UTM parameters and conversion tracking setup.

Compare your performance to competitors (manual input): Enter competitor metrics manually, Compare engagement rates, follower growth, posting frequency, Identify gaps and opportunities, Set benchmarks based on industry leaders.

Choose from multiple chart types: Line charts (trends over time), Bar charts (comparisons), Pie charts (distribution), Heatmaps (posting times, engagement patterns), Tables (detailed data), Scatter plots (correlation analysis). Mix and match visualizations in custom reports.

Export analytics data in multiple formats: CSV (raw data for Excel/Sheets), PDF (formatted reports with charts), JSON (for custom analysis), API access (programmatic data retrieval, coming soon). Exports include: All metrics, All filters applied, Selected date range, Metadata (export date, filters, etc.).

Schedule automated report delivery (coming soon): Weekly summary every Monday, Monthly deep-dive on 1st of month, Custom schedule (e.g., every Friday), Email to stakeholders, Attach as PDF, Include key insights and recommendations.

Customize your analytics dashboard: Add/remove widgets, Rearrange layout, Set default filters (platform, date range), Pin important metrics, Create multiple dashboard views (overview, deep-dive, executive), Share dashboards with team (coming soon).

• Define KPIs aligned with business goals
• Use consistent time periods for accurate comparison
• Export data monthly for offline analysis
• Create executive summary reports for leadership
• Compare performance by content type to optimize mix
• Track attribution to measure ROI
• Review custom reports weekly to spot trends
• Document methodology for consistent reporting