Analytics Dashboard & Metrics

The Analytics Dashboard provides comprehensive performance tracking across all connected social accounts. Monitor reach, engagement, follower growth, and content performance with AI-powered insights.

• Reach - Unique users who saw your content
• Impressions - Total views of your content
• Engagement - Likes + Comments + Shares + Saves
• Engagement Rate - Engagement divided by reach
• Followers - Total follower count across accounts
• Follower Growth - New followers in date range
• Video Views - Total video plays
• Video Completion Rate - % who watched to end
• Clicks - Link clicks, profile clicks, etc.

Filter analytics by: Last 7 days, Last 30 days, Last 90 days, Custom date range. Compare current period to previous period to see trends.

View analytics for: All platforms combined, Single platform (Instagram, Facebook, Twitter, etc.), Multiple selected platforms. This helps you understand platform-specific performance.

Filter analytics by campaign to measure campaign ROI and performance. See metrics for: All posts (no filter), Specific campaign, Multiple campaigns combined.

The dashboard shows 4-6 KPI cards at the top with: Current metric value, Trend indicator (up/down), Percentage change vs previous period, Color-coded positive/negative change.

Example: Total Reach: 125,432 (+15.3% vs last period) with green upward arrow.

Interactive timeline showing engagement over time with three modes: Published Timeline (metrics by post publish date), Daily Timeline (aggregated by day), Hourly Timeline (24-hour breakdown).

Compare performance across platforms with a grid showing: Platform name and icon, Total posts, Total reach, Total impressions, Average engagement rate per platform.

Quickly identify which platforms perform best for your content.

Detailed cards for each connected account showing: Follower count and growth, Average engagement rate, Total posts in period, Detailed metrics (likes, comments, shares, saves, clicks, video views).

Visual heatmap showing best posting times by: Day of week (Mon-Sun), Hour of day (0-23), Color intensity (darker = better engagement), Average engagement rate per time slot.

Use this data to optimize your content calendar for maximum engagement.

Compare performance by content type: Image posts, Video posts, Carousel posts, Text-only posts, Reels/Shorts. See which content formats resonate best with your audience.

View best and worst performing posts with: Post thumbnail, Caption excerpt, Engagement metrics, Reach and impressions, Click to view details.

See which hashtags drive the most reach and engagement. Metrics include: Hashtag name, Number of posts used, Total reach, Total engagement, Average engagement rate.

Track follower growth over time with: Daily follower count, Net growth (new - unfollows), Growth rate percentage, Milestone markers (e.g., 10K followers).

AI analyzes your analytics data and provides: Performance factors (what's working), Content strengths and weaknesses, Timing optimization suggestions, Audience engagement patterns, Actionable recommendations.

Analytics data syncs automatically via cron, but you can trigger manual sync for real-time updates. Click 'Sync Now' to fetch latest data from platforms (takes 30-60 seconds).

Export analytics data as CSV for: Custom reporting, Spreadsheet analysis, Executive summaries, Client reports. Exports include all filtered metrics and date ranges.

• Check analytics weekly to spot trends early
• Use AI insights for optimization recommendations
• Compare platforms to allocate resources effectively
• Analyze top posts to replicate success
• Optimize posting times based on heatmap data
• Track follower growth to measure account health
• Filter by campaign to measure ROI