Content Performance Insights
Analyze what content performs best with post-level analytics, performance scores, and AI-powered recommendations for optimization.
Post-Level Analytics
Every published post has detailed analytics showing: Impressions, Reach, Engagement (likes, comments, shares, saves), Click-through rate, Video metrics (views, completion rate), Performance score (0-100). Access from post detail page or Posts Analytics dashboard.
Performance Score
The Performance Score (0-100) is calculated based on: Engagement rate (40% weight), Reach vs average (30% weight), Impressions growth (20% weight), Click-through rate (10% weight). Higher scores indicate better-than-average performance.
Performance scores are relative to your account's average. A score of 75+ means the post performed better than 75% of your content.
Posts Analytics Dashboard
Access Posts Analytics from Analytics → Posts tab. View all published posts with: Performance score, Engagement metrics, Reach and impressions, Platform and date, Thumbnail and caption preview. Sort by any metric to find top/worst performers.
Sorting & Filtering
Sort posts by: Performance score (highest/lowest first), Engagement rate, Total impressions, Total reach, Publish date (newest/oldest). Filter by: Date range, Platform, Campaign, Category, Content type.
Top Performing Posts
Analyze your top 10 posts to identify success patterns: What topics resonate most?, Which content formats work best?, What posting times drive engagement?, Which hashtags appear most often?, What caption styles perform best?
Replicate successful patterns: If carousel posts about tips perform best, create more carousel tip posts.
Worst Performing Posts
Learn from underperforming posts to avoid mistakes: Topics that don't resonate, Formats that underperform, Posting times with low reach, Hashtags that don't help, Caption styles that don't engage.
Content Type Analysis
Compare performance by content type: Images vs Videos vs Carousels, Reels vs Feed posts, Text-only vs Media posts. Audenci shows average metrics per content type, helping you focus on high-performing formats.
Platform Comparison
Compare post performance across platforms: Instagram vs Facebook vs Twitter engagement rates, LinkedIn vs Twitter reach, TikTok vs Instagram Reels video completion. Identify your strongest platforms and allocate resources accordingly.
Time-of-Day Analysis
See which posting times yield best results: Morning vs afternoon vs evening posts, Weekday vs weekend performance, Specific hour performance (9am, 12pm, 6pm, etc.). Use this data to optimize your posting schedule.
Hashtag Performance
Analyze hashtag effectiveness: Which hashtags drive the most reach?, Which appear in top posts?, Which have highest engagement rates?, Which are overused and losing effectiveness?. Refine your hashtag strategy based on data.
Mix high-reach and niche hashtags. High-reach hashtags (1M+ posts) for visibility, niche hashtags (10-100K posts) for engaged communities.
Caption Analysis
Analyze caption characteristics of top posts: Length (short, medium, long), Tone (question, statement, call-to-action), Emoji usage, Hashtag placement (inline, end, first comment). Identify patterns and apply to future content.
A/B Testing Insights
Compare similar posts to understand what works: Same topic, different images, Same image, different captions, Same content, different posting times, Same format, different platforms. Document learnings for future optimization.
AI Performance Insights
AI analyzes all your post data to provide: Performance factors (what drives success), Content recommendations (what to create more of), Timing suggestions (when to post), Audience insights (who engages most). Access from Analytics → AI Insights tab.
Exporting Post Analytics
Export post analytics as CSV with: Post ID and URL, Publish date and platform, Caption and hashtags, All performance metrics, Performance score. Use for: Custom reports, Stakeholder presentations, Deep-dive analysis in Excel/Sheets.
Best Practices
- Review post analytics weekly to spot trends
- Analyze top 10 and bottom 10 posts monthly
- Track performance score trends over time
- Document successful patterns in playbook
- Test variations to understand cause of success
- Use AI insights for data-driven recommendations
- Share learnings with team for alignment