Content Performance Insights

Every published post has detailed analytics showing: Impressions, Reach, Engagement (likes, comments, shares, saves), Click-through rate, Video metrics (views, completion rate), Performance score (0-100). Access from post detail page or Posts Analytics dashboard.

The Performance Score (0-100) is calculated based on: Engagement rate (40% weight), Reach vs average (30% weight), Impressions growth (20% weight), Click-through rate (10% weight). Higher scores indicate better-than-average performance.

Access Posts Analytics from Analytics → Posts tab. View all published posts with: Performance score, Engagement metrics, Reach and impressions, Platform and date, Thumbnail and caption preview. Sort by any metric to find top/worst performers.

Sort posts by: Performance score (highest/lowest first), Engagement rate, Total impressions, Total reach, Publish date (newest/oldest). Filter by: Date range, Platform, Campaign, Category, Content type.

Analyze your top 10 posts to identify success patterns: What topics resonate most?, Which content formats work best?, What posting times drive engagement?, Which hashtags appear most often?, What caption styles perform best?

Learn from underperforming posts to avoid mistakes: Topics that don't resonate, Formats that underperform, Posting times with low reach, Hashtags that don't help, Caption styles that don't engage.

Compare performance by content type: Images vs Videos vs Carousels, Reels vs Feed posts, Text-only vs Media posts. Audenci shows average metrics per content type, helping you focus on high-performing formats.

Compare post performance across platforms: Instagram vs Facebook vs Twitter engagement rates, LinkedIn vs Twitter reach, TikTok vs Instagram Reels video completion. Identify your strongest platforms and allocate resources accordingly.

See which posting times yield best results: Morning vs afternoon vs evening posts, Weekday vs weekend performance, Specific hour performance (9am, 12pm, 6pm, etc.). Use this data to optimize your posting schedule.

Analyze hashtag effectiveness: Which hashtags drive the most reach?, Which appear in top posts?, Which have highest engagement rates?, Which are overused and losing effectiveness?. Refine your hashtag strategy based on data.

Analyze caption characteristics of top posts: Length (short, medium, long), Tone (question, statement, call-to-action), Emoji usage, Hashtag placement (inline, end, first comment). Identify patterns and apply to future content.

Compare similar posts to understand what works: Same topic, different images, Same image, different captions, Same content, different posting times, Same format, different platforms. Document learnings for future optimization.

AI analyzes all your post data to provide: Performance factors (what drives success), Content recommendations (what to create more of), Timing suggestions (when to post), Audience insights (who engages most). Access from Analytics → AI Insights tab.

Export post analytics as CSV with: Post ID and URL, Publish date and platform, Caption and hashtags, All performance metrics, Performance score. Use for: Custom reports, Stakeholder presentations, Deep-dive analysis in Excel/Sheets.

• Review post analytics weekly to spot trends
• Analyze top 10 and bottom 10 posts monthly
• Track performance score trends over time
• Document successful patterns in playbook
• Test variations to understand cause of success
• Use AI insights for data-driven recommendations
• Share learnings with team for alignment