Content Organization & Categories
Organize content with categories, pillars, tags, and campaigns for better planning, filtering, and content strategy management.
Content Organization Overview
Audenci offers multiple ways to organize content: Categories (broad topics), Content Pillars (strategic themes), Tags (flexible labels), Campaigns (time-bound initiatives). Use these together for powerful filtering and planning.
Categories
Categories are broad content topics like: Educational, Promotional, Behind-the-Scenes, User-Generated Content, Product Updates, Industry News, Thought Leadership, Seasonal/Holiday.
Create 5-8 categories that align with your content strategy. Too many categories make filtering difficult.
Creating Categories
To create categories: Go to Settings → Content, Click 'Add Category', Enter name and description, Choose category color, Set display order. Categories appear in dropdowns when creating posts.
Content Pillars
Content Pillars are strategic themes that support your brand positioning and goals. Example pillars: Innovation, Sustainability, Customer Success, Community, Expertise, Values.
Pillars are higher-level than categories and represent your brand's core messages. Aim for 3-5 pillars that ladder up to your brand strategy.
Creating Pillars
To create pillars: Go to Settings → Content, Click 'Add Pillar', Enter name and description, Choose pillar color, Set target percentage (how much content should be in this pillar). Audenci tracks pillar distribution in analytics.
Example: If you have 3 pillars and want balanced content, set each to ~33% target. Analytics shows if you're on track.
Tags
Tags are flexible labels for any attribute: Product names, Features, Topics, Campaigns (separate from campaign objects), Themes, Audiences, Formats. Use tags for granular filtering and reporting.
Applying Categories, Pillars & Tags
When creating posts: Select one category (required or optional), Select one pillar (optional), Add multiple tags (optional). These help with: Calendar filtering, Analytics segmentation, Content planning, Strategy tracking.
Calendar Filtering
Filter your calendar by: Category (show only promotional posts), Pillar (show only innovation content), Campaign (show only Q1 launch posts), Platform (show only Instagram), Status (show only scheduled). Combine filters for precise views.
Color Coding
Assign colors to categories and pillars for visual identification in the calendar. Posts display colored dots based on their category/pillar, making patterns easy to spot at a glance.
Use consistent color themes: Blue for educational, Red for promotional, Green for product updates, etc.
Content Mix Analysis
Analytics shows your content mix by: Category distribution (% of posts per category), Pillar distribution (% vs target %), Tag frequency (most used tags). Use this to ensure balanced content aligned with strategy.
Planning with Organization
Use categories and pillars when planning: Set pillar targets (e.g., 40% education, 30% product, 30% community), Plan category quotas per week/month, Review analytics to stay on track, Adjust strategy based on performance.
Best Practices
- Define categories and pillars before creating content
- Keep categories broad (5-8 max) and pillars strategic (3-5)
- Use tags liberally for flexible filtering
- Assign colors consistently for visual clarity
- Review content mix monthly to stay aligned with strategy
- Train team on organization system
- Document definitions so team uses them consistently