Creating & Managing Campaigns

Campaigns help you organize content around specific goals, events, or initiatives. Track performance, coordinate multi-platform posts, and measure ROI all in one place.

Use the Campaign Wizard to create comprehensive campaigns with: Name and description, Start and end dates, Goals and KPIs, Budget allocation, Target platforms, Products to promote, Landing URL for conversions.

1. Click 'New Campaign' from Campaigns page
2. Enter campaign name and description
3. Set start and end dates
4. Select campaign goals
5. Set budget and currency
6. Choose target platforms
7. Add products to promote
8. Select campaign color for visual identification
9. Click 'Create Campaign'

Select predefined goals or create custom ones:

• Brand Awareness - Increase visibility and reach
• Lead Generation - Capture contact information
• Sales/Conversions - Drive purchases
• Engagement - Boost interactions and community
• Traffic - Increase website visits
• App Installs - Drive mobile app downloads
• Video Views - Maximize video reach
• Custom Goal - Define your own objective

Set total campaign budget in 7 supported currencies: USD, EUR, GBP, VND, JPY, AUD, CAD. Track spending across: Content creation costs, Paid promotion spend, Influencer payments, Tool and resource costs.

Audenci tracks budget utilization but doesn't automatically deduct costs - you manually log expenses as they occur.

Select target platforms for your campaign: Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, and more. Coordinate content across platforms with consistent messaging and timing.

Link products to campaigns to: Track product-specific performance, Calculate ROI per product, Measure attribution, Generate product-focused content. You can add existing products or create custom product entries.

Add campaign-specific promo codes for tracking conversions and discount URLs. Set a landing URL where users should be directed - all campaign posts can reference this URL automatically.

Assign a color to each campaign for visual identification: Red, Blue, Green, Yellow, Purple, Orange, Pink, Gray. Posts tagged with the campaign show a colored dot in the calendar and post lists.

Three ways to add posts to campaigns: During post creation (select campaign from dropdown), From campaign detail page (click 'Add Posts'), Bulk operations (select multiple posts, assign to campaign).

View campaign-specific analytics from the Analytics Dashboard by filtering by campaign. See: Total posts in campaign, Combined reach and impressions, Total engagement, Average engagement rate, Platform breakdown, Best performing posts.

Campaigns have three statuses: Active (currently running), Scheduled (starting in the future), Completed (end date has passed). Filter campaign list by status for easier organization.

Teams can collaborate on campaigns: Assign campaign managers, Share campaign briefs and documents, Track approval workflows for campaign posts, Comment and communicate within campaign.

Calculate campaign ROI using: Total budget (cost), Conversions tracked via landing URL, Revenue generated (if products linked), Engagement value (reach × engagement rate). ROI = (Revenue - Cost) / Cost × 100%.

Generate campaign reports with: Executive summary, Goals and KPIs, Performance metrics, Top performing posts, Budget utilization, Platform breakdown, Recommendations for future campaigns.

• Define clear, measurable goals before starting
• Create campaigns for major initiatives, not every post
• Use consistent messaging across platforms
• Track promo code usage for conversion attribution
• Review analytics weekly during active campaigns
• Document learnings for future campaign planning
• Archive completed campaigns to keep workspace clean