Comparison Guides & Product Content

Comparison Guide and Influencer Brief wizards help you create product-centered content for sales enablement, competitive analysis, and influencer partnerships.

The Comparison Guide Wizard creates side-by-side product comparisons in 4 steps: Products → References → Matrix → Content. Perfect for competitive analysis, vendor selection, and product positioning.

1. Select 2-5 products to compare (mark one as 'ours')
2. Choose comparison focus (features, pricing, usability, etc.)
3. List features to evaluate
4. Generate comparison matrix (2 credits)
5. Generate narrative content (4 credits)

The AI generates a feature matrix with scores (1-5) for each product across all selected features. The matrix is visual, easy to scan, and includes icons for quick understanding.

After the matrix, the AI generates detailed breakdowns for each feature, explaining: What the feature is, how each product implements it, pros and cons per product, and a recommendation.

• Objective feature descriptions
• Implementation details per product
• Pros and cons for each option
• Use case recommendations
• Winner declaration (when clear)

The conclusion section positions your product based on the comparison: Who it's best for, key differentiators, value proposition, and next steps (demo, trial, or purchase).

The Influencer Brief Wizard creates comprehensive campaign briefs for influencer partnerships in 5 steps: Campaign → Products → References → Deliverables → Brief.

Define your influencer campaign: Name, objective (awareness, engagement, conversions), dates, platform focus, budget, and campaign messaging.

• Campaign goals and KPIs
• Target platforms (Instagram, TikTok, YouTube, etc.)
• Budget and compensation model
• Key messages and hashtags
• Brand guidelines and restrictions

Generate a deliverables list (2 credits) specifying content types, quantities, platform specs, and deadlines. Choose from 8 deliverable types: Feed post, Story, Reel/Short, Video, Blog review, Unboxing, Tutorial, or Giveaway.

Choose from 5 compensation models: Flat fee (fixed payment), Performance-based (payment tied to metrics), Product exchange (free products only), Affiliate (commission on sales), or Hybrid (combination).

The AI provides compensation recommendations based on deliverables, influencer tier (nano, micro, macro, mega), and industry standards.

Generate the complete influencer brief (4 credits) including: Campaign overview, deliverables with specs, content guidelines (dos and don'ts), brand guidelines, FTC compliance requirements, timeline, compensation details, and approval process.

Export briefs as PDF to share with influencers. Track deliverables, approve content, and monitor campaign performance within Audenci.