Creating Your First Brand

Your brand profile is the foundation of Audenci's AI-powered content generation. The more detailed and accurate your brand setup, the better AI can:

• Generate on-brand content that matches your voice
• Suggest relevant topics aligned with your content pillars
• Create captions that resonate with your target audience
• Maintain consistency across all your social platforms

There are two ways to set up or edit your brand:

During Initial Onboarding

After signing up, the brand wizard launches automatically. Follow the 5 guided steps: Business Type, Brand Identity, Target Audience, Content Strategy, and Review & Launch.

Anytime from Brand Hub

1. Click 'Brand Hub' in the left sidebar
2. You'll see tabs: Identity, Offerings, Workflows
3. Navigate through each section to update settings
4. Changes are saved automatically

Basic Information

Start with the fundamentals:

• Brand Name: Your company or personal brand name
• Industry: Select from dropdown (e.g., Technology, Fashion, Food & Beverage)
• Business Type: Company, Personal Brand, Agency, Non-Profit, etc.
• Website: Your primary website URL
• Description: 3-5 sentences about what you do and who you serve

Visual Identity

Upload your brand assets:

Logo Requirements:

• Formats: PNG (with transparency), JPG, or SVG
• Minimum size: 512x512 pixels
• Recommended: Square format for best display
• Max file size: 5MB

How to upload:

1. Click the logo upload area
2. Select file from your computer
3. Wait for upload to complete
4. Preview will appear immediately

Optional: Add a tagline or brand motto that captures your essence in one line.

Brand voice is one of the most important settings for AI content generation. It determines the personality and style of all AI-generated content.

Primary Tone Selection

Choose the tone that best represents your brand:

Professional

Best for: B2B companies, financial services, legal firms, consulting

Characteristics: Formal, authoritative, polished, corporate

Example: 'Our enterprise solutions deliver measurable ROI through streamlined workflows and advanced analytics.'

Casual

Best for: B2C brands, lifestyle companies, retail, personal brands

Characteristics: Conversational, approachable, friendly, relatable

Example: 'Hey there! We've got something cool to share with you today.'

Playful

Best for: Entertainment, creative agencies, youth-focused brands

Characteristics: Fun, witty, creative, energetic

Example: '🎉 Ready to level up your game? Let's make some magic happen!'

Inspirational

Best for: Coaching, fitness, personal development, non-profits

Characteristics: Motivating, uplifting, aspirational, empowering

Example: 'You have the power to transform your life. Start your journey today.'

Educational

Best for: EdTech, training, consultants, thought leaders

Characteristics: Informative, teaching, expert, helpful

Example: 'Understanding the fundamentals is key. Here's what you need to know...'

Custom Voice Description

Add nuance with a custom description. This is where you can mix tones and add personality:

Good examples:

• 'Professional but approachable, like a trusted advisor'
• 'Casual and fun, but always informative'
• 'Inspirational with practical, actionable advice'
• 'Educational without being condescending, friendly expert'

Bad examples (too vague):

• 'Nice and good'
• 'Professional'
• 'Like our competitors'

Content pillars are the 3-5 core themes that your content strategy revolves around. They help:

• Maintain a balanced content mix
• Guide AI content generation with relevant topics
• Ensure you're covering all important aspects of your brand
• Prevent repetitive or one-dimensional content

How to Choose Content Pillars

Ask yourself: What are the 3-5 main things we want to talk about?

Example for a SaaS company:

1. Product Updates - New features, improvements, releases
2. Customer Success - Case studies, testimonials, results
3. Industry Insights - Trends, news, thought leadership
4. Educational Content - How-tos, tips, best practices
5. Company Culture - Behind-the-scenes, team highlights

Example for a fitness coach:

1. Workout Tips - Exercises, form, routines
2. Nutrition Advice - Meal planning, recipes, nutrition science
3. Motivation & Mindset - Inspiration, mental health, success stories
4. Client Transformations - Before/after, testimonials

Adding Content Pillars

1. In the Brand Hub wizard or Identity tab, find Content Pillars section
2. Click 'Add Pillar'
3. Enter pillar name (2-4 words)
4. Add description (1-2 sentences explaining what content fits here)
5. Optionally set color/icon for visual identification
6. Repeat for 2-4 more pillars

Each pillar should have:

• Clear name that's easy to understand
• Brief description with examples
• Distinct from other pillars (minimal overlap)

If you sell products or services, adding them to your brand profile helps AI:

• Generate product-focused content
• Create promotional posts
• Tag products in social media posts
• Suggest relevant product mentions

Single Product Entry

1. Go to Brand Hub > Offerings tab
2. Click 'Add Product'
3. Enter product name
4. Add description (features, benefits, use case)
5. Upload product image (optional but recommended)
6. Add price (optional)
7. Categorize with tags
8. Click Save

Bulk Import via CSV

For large product catalogs:

1. Click 'Import Products'
2. Download the CSV template
3. Fill in: Name, Description, Image URL, Price, Category
4. Upload completed CSV
5. Review and confirm import

Do's

• Be specific and detailed in all descriptions
• Use your actual brand voice in the voice description
• Keep content pillars distinct and focused
• Upload high-quality logo and product images
• Review and update brand settings quarterly

Don'ts

• Don't rush through the voice description - this is critical
• Don't use generic descriptions like 'We're great'
• Don't create overlapping content pillars
• Don't skip the brand setup thinking you'll do it later
• Don't copy competitor's voice - be authentic