Approval Workflows

Approval workflows ensure content quality and compliance before publishing. Set up review processes with multiple approval stages, assignees, and audit trails for enterprise-grade content governance.

Posts flow through status transitions: DRAFT → IN_REVIEW → SCHEDULED → PUBLISHED. Alternative paths: REJECTED, CHANGES_REQUESTED, CANCELLED. Only authorized users can transition between statuses based on role.

• DRAFT - Initial creation, work in progress
• IN_REVIEW - Submitted for approval
• SCHEDULED - Approved, queued for publishing
• PUBLISHED - Live on platforms (auto-set by system)
• ARCHIVED - Removed from active calendar

To submit a post for review: Complete post content and media, Optionally assign reviewer(s), Change status from DRAFT to IN_REVIEW, Add review notes if needed. Assigned reviewers receive notification via email and in-app.

1. Creator creates post in DRAFT
2. Creator clicks 'Submit for Review'
3. Post status changes to IN_REVIEW
4. Reviewers notified
5. Post appears in Approval Queue

Reviewers access the Approval Queue to see all posts pending review. The queue shows: Post thumbnail and caption, Assigned reviewer(s), Days pending review, Platform targets, Category and campaign.

Filter queue by: Status (IN_REVIEW, DRAFT, PUBLISHED), Assigned to me, Date range, Platform, Campaign.

Reviewers can: View full post with media, Read caption and hashtags, Check platform targeting, Review scheduled date/time, Add internal comments, Take action (Approve, Reject, Request Changes).

Reviewers have three actions:

• APPROVE - Move to SCHEDULED status (ready to publish)
• REJECT - Move back to DRAFT with rejection reason
• REQUEST CHANGES - Move to DRAFT with specific change requests

Each action requires a comment explaining the decision. Actions are tracked in approval history with timestamp and user.

View complete approval history for any post with: Timeline of all status changes, Who made each change, When changes were made, Comments and reasons, Icon-coded actions (Check=approved, X=rejected, Clock=pending).

Add internal comments at any time during review: Provide feedback, Ask questions, Request specific changes, Document decisions. Comments are threaded and timestamped. @mention team members to notify them.

Posts display status badges for quick identification: Draft (gray), In Review (yellow), Scheduled (blue), Published (green), Failed (red), Archived (gray). Badges appear in calendar, post lists, and approval queue.

For high-risk content (legal, medical, financial), implement multi-level approval: Level 1: Manager approval, Level 2: Legal/Compliance review, Level 3: Executive sign-off. Assign multiple reviewers and require all approvals before SCHEDULED status.

Team members receive notifications when: Post is submitted for their review, Post they created is approved/rejected, They're mentioned in a comment, Post they're reviewing is changed by another user.

Approve multiple posts at once (coming soon): Select posts in approval queue, Click 'Bulk Approve', Add optional comment, All selected posts move to SCHEDULED. Useful for campaigns with pre-approved content templates.

• Define clear approval criteria and communicate to team
• Use internal comments to provide constructive feedback
• Review posts within 24 hours to avoid bottlenecks
• Assign specific reviewers for accountability
• Document compliance requirements in guidelines
• Regularly audit approval history for quality trends
• Train creators on approval standards to reduce rejections